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24 Brand Mantras Finding a Place in the Minds and Hearts of Consumers
Material type:
TextPublication details: New Delhi Sage Publications 2009Edition: 2th edDescription: ix+103pISBN: - 9788178299433
- 658.827 K176
Partial contents:
24 Brand Mantras: Findian a Place in the Minds and Hearts of Consumers is an excellent guide for buildig brands with a consumer focus approach. The updated version of the book covers all the important elements of marketing including segmentation, advertising, promotion, sales, distribution, product portfolio design, pricing and customer service. Well illustrated with examples of latest brands, the book is a must read for brand managers, enterpreneurs, marketing managers, advertising professionals and management studies.
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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New Theological College General Stacks | 658.827 K176 (Browse shelf(Opens below)) | Available | 00023176 |
includes index and biblioraphy
24 Brand Mantras: Findian a Place in the Minds and Hearts of Consumers is an excellent guide for buildig brands with a consumer focus approach. The updated version of the book covers all the important elements of marketing including segmentation, advertising, promotion, sales, distribution, product portfolio design, pricing and customer service. Well illustrated with examples of latest brands, the book is a must read for brand managers, enterpreneurs, marketing managers, advertising professionals and management studies.
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