includes index and biblioraphy

In a world increasingly polarising inot media-poor nations, the rapid spread of satellite and cable television has triggered a vigorous dabate on the globalisation of media and markets. At the beginning of the twenty-first century, media and communications technologies have been converging at an unprecendented pace worldwide. Transnational Media and Contoured Markets brings a multi-faceted perspective to bear on the transformation of the broadcast and advertising industries in Asia at the turn of the century. Drawing on case studies of satellite and cable channels across South Asia, Southeast and Northeast Asia, the author argues that the globalisation of the media and advertising can only be understood within nation states, subnational and regions and transborder ethnic communities.