includes index and biblioraphy

This book is a jeremiad against `new` versions of evangelicalism - marketers and emergents and a summons to return to the historic faith, defined by the Reformation solas (grace, faith and Scripture alone) and by a high regard for doctrine. Wells argues that historic, classical evangelicalsim is marked by doctrinal seriousness, as opposed to the new movementss of the marketing church and the emergent church. He energetically confronts the marketing communities and their tendency to try to win parishioners as consumers rather than worshipers, advertising the most palatable environment rather than trusting the truth to be attractive. This book is a forceful arguement for the courage to be faithful to what christianity in its biblical forms has always stood for, thereby securing hope for the church`s future.