Engel James

How Can I Get Them To Listen? - Michigan; Zondervan, c1977 - 185p

1. What Research Is All About
2. Thinking the Problem Through
3. The Data Collection Procedure
4. The Sample
5. Designing the Questionnaire
6. Environmental Analysis Pretesting and Measurement of Effectiveness
7. Going Into the Field
8. Data Tabulation, Analysis and Reporting
9. Putting the Project Together
10. Phasing Research Into Strategy


Speech

808.502'42 / E572