Includes bibliographical references (pages 179-193).

Part 1. Big things for God -- Social power without proximity -- The first evangelical celebrities -- Megachurch, megapastors -- Part 2. Three temptations -- Abusing power -- Chasing platforms -- Creating persona -- Part 3. The way up is down -- Seeking brand ambassadors -- The obscure messiah and ordinary faithfulness.

"Many Christian leaders use their fame and influence to great effect. Whether that popularity resides at the local church level or represents national or international influence, many leaders have effectively said to their followers, "Follow me as I follow Christ." But fame that is cultivated for its own sake, without attendant spiritual maturity and accountability, has a shadow side that runs counter to the heart of the gospel. Celebrity--defined as social power without proximity--has led to abuses of power, the cultivation of persona, and a fixation on profits. In light of the fall of famous Christian leaders in recent years, the time has come for the church to reexamine its relationship to celebrity. Award-winning journalist Katelyn Beaty explores the ways fame has reshaped the American church, explains how and why celebrity is woven into the fabric of the evangelical movement, and identifies many ways fame has gone awry in recent years. She shows us how evangelical culture is uniquely attracted to celebrity gurus over and against institutions, and she offers a renewed vision of ordinary faithfulness, helping us all keep fame in its proper place"--page 4 of cover.