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Brand Bollywood A New Global Entertainment Order
Material type:
TextPublication details: New Delhi Sage Publications 2006Description: 226pISBN: - 9788178296920
- 791.430954 B7431
Partial contents:
This book is a road map for the fast-changing entertainment landscape of India. It succinctly outlines how film entertainment in India is no longer just an artistic or creative enterprise. This is due to the rapid convergence of various media-home video, satellite television, radio, Internet, animation and gaming-which determines the success, or otherwise, of films. The author contends that the most successful film-makers will be those who recognise the consolidated potential of these revenue streams as opportunities to be tapped for maximising results-so much so that it would be impossible to produce a flop!
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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New Theological College General Stacks | 791.430954 B7431 (Browse shelf(Opens below)) | Available | 00023173 |
includes index and biblioraphy
This book is a road map for the fast-changing entertainment landscape of India. It succinctly outlines how film entertainment in India is no longer just an artistic or creative enterprise. This is due to the rapid convergence of various media-home video, satellite television, radio, Internet, animation and gaming-which determines the success, or otherwise, of films. The author contends that the most successful film-makers will be those who recognise the consolidated potential of these revenue streams as opportunities to be tapped for maximising results-so much so that it would be impossible to produce a flop!
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